The 2026 Q1 Brand Performance Index (BPI) provides a composite operating metric for brand performance. It uses AI-fueled intelligence gathering and analysis to show which brands are leading their industries.
In 2020, Peloton's brand seemed unstoppable. Retention rates hit 95%+. NPS scores exceeded 70 (among the highest in fitness). Revenue soared 172%. Every operational metric pointed to brand success.
Then the pandemic subsided, and Peloton's brand positioning collapsed overnight. Were they a fitness company? A technology company? A luxury lifestyle brand? Wall Street couldn't tell. Customers couldn't tell. Revenue fell 90% in two years despite maintaining strong product satisfaction among existing users.
Peloton's crisis reveals a fundamental problem with how brands measure performance: The right operational data was measuring the wrong strategic question.
For decades, brand leaders have been asked to answer one deceptively complex question:
The problem is not a lack of data. It’s that the wrong data has been used to answer the question.
Each tells part of the story. None tells the whole story.
That’s why we built the Brand Performance Index (BPI), a proprietary system designed to measure brand performance the way modern markets actually work. Visit the 2026 Q1 Brand Performance Index hub to review the index for 20+ industries.
Traditional brand measurement evolved in an era where marketing channels were limited and customer journeys were predictable. Today’s reality looks very different:
Yet most organizations still rely on lagging indicators.
Metrics like awareness, NPS, and pipeline contribution are useful but incomplete. They suffer from three critical limitations:
Brand leaders are left with data but no operating system for decision-making.
Brand has historically had fragments.
The Brand Performance Index (BPI) introduces something brand organizations have never truly had: A composite operating metric for brand performance.
Rather than tracking isolated signals, BPI synthesizes dozens of inputs — website traffic, social media presence, customer reviews, media coverage, analyst commentary, industry publications, competitive positioning data, and customer loyalty indicators into a unified system that comprises:
Think of it as a credit score for your brand, continuously updated, multi-dimensional, and tied to business outcomes.
The BPI evaluates brands across dozens of industries using seven core dimensions, producing both:
These scores allow organizations to benchmark themselves against competitors and understand where brand performance is accelerating or at risk.
The BPI evaluates brand strength across seven interconnected dimensions. Together, they provide a complete picture of how a brand exists, competes, and grows in the market.
Are you known by the right audiences?
Market Awareness measures how visible your brand is within its category and target market.
Signals include:
Business outcome:
Higher awareness expands consideration sets and increases the probability of inclusion early in buying journeys.
What do people believe about your brand?
Perception evaluates how audiences interpret and emotionally respond to your brand.
Signals include:
Business outcome:
Positive perception improves conversion efficiency, strengthens credibility, and supports premium positioning.
Do you clearly stand for something different?
Positioning Strength measures how effectively your brand communicates a distinct and defensible market position.
Signals include:
Business outcome:
Strong positioning reduces competitive friction and increases win rates by simplifying buyer decisions.
Does your brand show up the same way everywhere?
Consistency evaluates how reliably your brand is expressed across channels, teams, and customer touchpoints.
Signals include:
Business outcome:
Consistent brands build memory structures faster, accelerate recognition, and prevent brand dilution caused by fragmented execution.
Do customers stay, advocate, and return?
Loyalty measures the strength of ongoing relationships between your brand and its customers.
Signals include:
Business outcome:
High loyalty reduces acquisition costs, increases lifetime value, and creates durable growth independent of paid demand generation.
What ideas, values, and capabilities are linked to your brand?
Association evaluates the mental shortcuts audiences use when they think about your company.
Signals include:
Business outcome:
Strong associations ensure your brand is remembered for the *right reasons* — shaping consideration before buyers ever engage sales.
Does your brand shape the market — or react to it?
Market Influence measures a brand’s ability to lead conversations, define narratives, and move category direction.
Signals include:
Business outcome:
Influential brands command attention, set pricing expectations, attract partners, and disproportionately capture growth opportunities.
Each dimension feeds into a single Brand Impact Score, a composite measurement reflecting overall brand performance. This score answers the question executives actually care about:
Instead of debating disconnected metrics, leadership teams gain a shared operating view.
The companies winning today invest in brand and operate it with discipline. They recognize that:
Modern brand leadership requires a composite, forward-looking operating metric. That’s the role of the Brand Performance Index.
Brand Performance Management is the operating model that treats brand as a governed organizational asset — measured continuously, decided rigorously, and learned from systematically. Here's what it looks like in practice and why now is the moment to adopt it.
Read More
AI assistants are increasingly mediating how customers discover and evaluate brands. Most brands have no idea how they're being characterized. Here's why AI model visibility is the brand measurement gap nobody is talking about.
Read More
Say 'hello' to Brand Ledger, the new Brandmaven feature that captures the reasoning behind every strategic move, giving brand management a true system of record. By preserving decision context and connecting it to outcomes, teams can build smarter strategies over time instead of starting from scratch.
Read MoreAnswers to questions you might have about Brandmaven.
Brandmaven rips through the noise so you see how your brand is performing across seven dimensions. It provides a brand health score, a radar on your competitors, and an AI-powered playbook that turns confusion into clarity. No fluff. Just actionable results.
If you lead brand strategy (CMOs, Global Brand Directors, VPs, Brand Strategists — we’re looking at you) or run or support brand teams in big orgs or agencies, you’re gonna wanna check Brandmaven out. You need to move fast. We built this for people who don’t settle for slow.
Data is far fresher than what you're going to find in a survey, spreadsheet, or slide deck. You get updates as things shift, not after everyone’s moved on. Data is checked and cross-checked by three leading AI platforms: Perplexity, Anthropic, and OpenAI. We use secure, enterprise-grade tech, so your data’s locked down tight.
Nope. Think of Brandmaven as your internal command center. A dashboard to see how your brand is performing. Plus, AI action plans with the ability to craft creative briefs in one click. Brandmaven boosts what your agency/research teams do, accelerates responses, gives you time back in your day. Expert voices and qualitative insights still matter — they're amplified here.
No PhD required. The dashboards aren’t built for data scientists — they’re for brand leaders who need to decide, not decode. We make setup fast, UI clean, and everything you care about front and center. Get actionable insights in less than 15 minutes.
It’s free to set up an account. You’ll get to see how your brand is performing. You’ll also get to run a comparison and monitor one competitor. When you’re ready to unlock more features and track more competitors, well, you’ll need to pony up a bit. Here’s our pricing page.
You’ll see wins in speed (decisions made faster), clarity (everyone aligned around what matters), and impact (brand KPIs improve because you act before things blow up). Some customers see shifts in sentiment, share, or perception in weeks.
Starter is your always-on brand radar — continuous intelligence for individuals and small teams who want to stop flying blind on brand and competitive performance. Professional adds depth: more users, more competitors, weekly reporting, AI focus groups, and implementation support for teams moving from insight to execution. Scale is for enterprises and agencies with complex brand environments that need unlimited tracking, real-time intelligence, custom integrations, and a dedicated account manager.
A brand analysis is Brandmaven's AI-powered assessment of how your brand is performing across seven dimensions: market awareness, perception, positioning strength, consistency, loyalty, association, and market influence. It produces your Brand Impact Score — a single, trackable number that reflects your brand's overall health. Each plan tier determines how frequently your analysis is refreshed and how many competitors are included.
No credit card required. The Free plan gives you immediate access — one brand analysis, one competitor comparison, and an AI visibility scan so you can see real data before committing to anything. Most people are inside the platform and seeing results within 15 minutes.
Yes. Upgrades take effect immediately and your new features activate right away. Downgrades and cancellations take effect at the end of your current billing cycle, so you keep full access until then. Annual plans are billed upfront and save 17% compared to monthly billing.
Yes. The Scale plan is built with agencies in mind — unlimited users, unlimited competitor tracking, custom integrations, and a dedicated account manager. If you manage multiple client brands, contact us to discuss volume pricing and white-label options.
Required for the website to function. These cannot be disabled.
Used to understand how visitors interact with our website and deliver personalized ads (Google Analytics, Google Ads, Meta Pixel, LinkedIn).