83
Roblox demonstrates exceptional brand visibility with 71.5 million daily active users and significant revenue growth, solidifying its position as a leader in the user-generated content gaming space. The platform's creator-first approach fosters a robust ecosystem, driving both creator engagement and economic impact. Continued investment in safety and discovery tools enhances user trust and experience, positioning Roblox for sustained growth in the evolving media landscape.
92
Roblox demonstrates remarkable brand awareness with a score of 92/100, showcasing 71.5 million daily active users in 2024, an increase from 67 million in 2023. The platform boasts 2.5 million creators across over 170 countries and generated $1.88 billion in Robux purchases in H1 2024. Financially, Roblox achieved $4.2 billion in bookings for 2024, reflecting a 19% year-over-year growth, while revenue growth is projected between 22-29% YoY. Notably, Australia experienced an 85% growth, solidifying Roblox's status as a leading immersive platform and enhancing its global market presence.
80
Roblox achieved a brand consistency score of 80/100, showcasing a coherent platform promise of "create, play, connect." The brand differentiates itself from fragmented mod communities through a uniform avatar and 3D experience across user-generated content (UGC). Operating in over 170 countries with 2.5 million creators, Roblox emphasizes safety and discovery through AI-driven tools, ensuring a trusted experience across millions of titles. Despite the challenges of global scale, the brand maintains coherence in safety, performance, and economic standards, effectively managing variability risks while supporting a consistent user experience.
83
Roblox boasts a strong brand association score of 83/100, highlighting its connections to creativity, empowerment, and accessibility. The platform's user-generated content (UGC) model and Developer Exchange (DevEx) program have facilitated over $1 billion in creator payouts, reflecting a 31% year-over-year increase. Compared to competitors like Unity and EA, Roblox is perceived as more creator-friendly amid industry backlash over monetization strategies. Additionally, the brand's commitment to innovation is evident through investments in AI and exploration of VR/AR technologies, reinforcing its identity as a leader in immersive 3D social experiences.
88
With a brand perception score of 74/100, the analysis highlights strong creator and community engagement, with creators earning over $1 billion globally from March 2024 to March 2025, a 31% year-over-year increase. Economic contributions reached $445 million in GDP for 2024, up 29% YoY. Despite a 29% revenue growth in FY2024 and a significant rise in cash flow metrics, historical losses and a net margin of -23.67% create mixed investor sentiment compared to peers like Alphabet. Ongoing investments in AI for safety and discovery aim to enhance trust, though competition and reliance on Robux present challenges.
89
With a market influence score of 89/100, Roblox demonstrates a significant economic footprint, projecting a $445 million GDP impact in 2024, reflecting a 29% year-over-year increase. The platform supports 22,000 full-time equivalent jobs in the U.S. from 2017 to 2024 and has achieved 85% growth in Australia. Creator payouts exceed $1 billion, with 71.5 million daily active users and $4.2 billion in bookings for 2024. Roblox aims for 10% of gaming content, leveraging AI and VR/AR technologies to reshape content distribution and monetization models, positioning itself as a leader in the evolving UGC economy.
74
With a brand perception score of 74/100, the analysis highlights strong creator and community engagement, with creators earning over $1 billion globally from March 2024 to March 2025, a 31% year-over-year increase. Economic contributions reached $445 million in GDP for 2024, up 29% YoY. Despite a 29% revenue growth in FY2024 and a significant rise in cash flow metrics, historical losses and a net margin of -23.67% create mixed investor sentiment compared to peers like Alphabet. Ongoing investments in AI for safety and discovery aim to enhance trust, though competition and reliance on Robux present challenges.
77
With a brand loyalty score of 77/100, the platform reported significant engagement metrics, including 71.5 million daily active users (DAUs) in 2024 and $1.88 billion in Robux purchases during H1 2024, contributing to total bookings of $4.2 billion for the year. Creator earnings exceeded $1 billion from March 2024 to March 2025, marking a 31% year-over-year increase, with $410.68 million paid to creators in H1 2024. Despite competitive pressures, projected revenue growth of 29% to 40.8% year-over-year for 2025 indicates strong user retention and engagement.
92
Roblox demonstrates remarkable brand awareness with a score of 92/100, showcasing 71.5 million daily active users in 2024, an increase from 67 million in 2023. The platform boasts 2.5 million creators across over 170 countries and generated $1.88 billion in Robux purchases in H1 2024. Financially, Roblox achieved $4.2 billion in bookings for 2024, reflecting a 19% year-over-year growth, while revenue growth is projected between 22-29% YoY. Notably, Australia experienced an 85% growth, solidifying Roblox's status as a leading immersive platform and enhancing its global market presence.
Required for the website to function. These cannot be disabled.
Used to understand how visitors interact with our website and deliver personalized ads (Google Analytics, Google Ads, Meta Pixel, LinkedIn).
