78

Brand Impact

Stellantis stands as a top-5 global automaker with a diversified 14-brand portfolio, maintaining strong visibility among investors, regulators, and industry stakeholders. The company’s disciplined messaging around multi-energy flexibility and significant electrification investments (>€50B) underpin its strategic positioning in the evolving automotive landscape. While consumer-facing brand loyalty is primarily driven by sub-brands, Stellantis’ corporate identity is well anchored in EV transition narratives and sustainability initiatives. Despite near-term financial pressures, the brand demonstrates resilience through capital returns and a clear roadmap toward electrification and circular economy goals.

84

Brand Awareness

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Stellantis maintains strong visibility through its extensive 14-brand portfolio and high-profile strategic announcements, keeping its corporate name prominent in investor and regulatory circles. While consumer recognition is more fragmented across its sub-brands, Stellantis leads industry conversations on electrification and policy in Europe and North America.

79

Brand Consistency

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The brand delivers disciplined messaging around multi-energy flexibility and electrification targets, consistently aligning its 14 marques under shared STLA platforms and centralized capital strategies. This approach sets Stellantis apart by reducing stakeholder ambiguity despite varied consumer experiences across regions and brands.

81

Brand Association

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Stellantis is closely linked with multi-brand scale and multi-energy flexibility, underpinned by significant EV investments and circular-economy initiatives that broaden its sustainability narrative. Compared to competitors, its corporate associations resonate more strongly with investors and regulators than with end consumers focused on individual marques.

82

Brand Positioning

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Investor views on Stellantis mix confidence in its differentiated strategy and capital returns with caution due to recent profit declines and transitional challenges. Its sustainability commitments and shareholder-friendly payouts reinforce credibility, yet tactical pricing moves hint at margin pressures amid competitive market dynamics.

75

Market Influence

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As a leading OEM, Stellantis shapes industry dialogue on multi-energy strategies and capital discipline, influencing investor expectations during the EV transition. While rivals often dominate EV and software mindshare, Stellantis holds a unique voice in portfolio scale and flexible transition models, signaling room to grow in digital innovation leadership.

72

Brand Perception

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Investor views on Stellantis mix confidence in its differentiated strategy and capital returns with caution due to recent profit declines and transitional challenges. Its sustainability commitments and shareholder-friendly payouts reinforce credibility, yet tactical pricing moves hint at margin pressures amid competitive market dynamics.

70

Brand Loyalty

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Loyalty is primarily driven by Stellantis’ individual brands like Jeep and Peugeot, with limited corporate-level retention leverage, reflected in tactical pricing to defend market share. Inventory improvements and strong shareholder returns aim to stabilize both customer and investor loyalty during this transformative period.

84

Brand Awareness

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Stellantis maintains strong visibility through its extensive 14-brand portfolio and high-profile strategic announcements, keeping its corporate name prominent in investor and regulatory circles. While consumer recognition is more fragmented across its sub-brands, Stellantis leads industry conversations on electrification and policy in Europe and North America.

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